Maximizing Year-End Giving | Interview with Jim Sheppard for the Healthy Church Summit

In this interview for the Healthy Church Summit,  Jim Sheppard sits down with Scott Holthaus from Ministry Brands and discusses how churches can maximize year-end giving campaigns. Join Jim and Scott as they discuss:

• The significance of messaging in successful campaigns.
• How to set realistic goals for year-end giving based on prior giver behaviors.
• The importance of shifting from a transactional giving communication strategy to forming and shaping individuals towards transformational giving.
• Practical steps and tools to prepare for a successful year-end campaign

If you're interested in learning more about year-end giving support or would like to take a year-end giving readiness assessment, visit generis.com/yearend.