Count on it: your givers and potential givers are not all alike. In fact, they break down into at least four kinds of givers--gifted, thoughtful, casual, and reluctant. If you treat every giver as part of a homogeneous group, it might be easier, but it is a big mistake that can cost you wasted time, money and opportunity. The more we recognize the different kinds of givers and meet them at their level of need and expectation, the more worthy we will become of their support. We will have also transcended mere fundraising and helped to grow givers in God’s kingdom.
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