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Giving Day: A Staple to Your Annual Fund Program

1 min read
Apr 21, 2021 9:00:22 AM


Jennifer Perrow, CFRE Senior Generosity Strategist


Q: What’s one of the best strategies to acquire, retain, and steward donors? 
A: Giving Days

In this video, Senior Generosity Strategist Jennifer Perrow joins Jessup University’s Senior Director of Advancement, David Pineschi, for a great conversation about Giving Days and why they need to become a staple in your Annual Fund program.

You’ll learn:

 • How to creatively communicate with givers in the weeks leading up to Giving Day 
 • Where to find matching gifts to double your impact
 • Why ambassadors play a key role in the success of your Giving Day
 • …and so much more


Do you need help determining whether a Giving Day is right for your organization?  Let our team help you plan and execute an event that
will bring in new dollars and new givers.

Connect with Total Advancement Solutions



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