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Giving Day: A Staple to Your Annual Fund Program

1 min read

Jennifer Perrow, CFRE Senior Generosity Strategist

Q: What’s one of the best strategies to acquire, retain, and steward donors?
A: Giving Days

In this video, Senior Generosity Strategist Jennifer Perrow joins Jessup University’s Senior Director of Advancement, David Pineschi, for a great conversation about Giving Days and why they need to become a staple in your Annual Fund program.

You’ll learn:

• How to creatively communicate with givers in the weeks leading up to Giving Day
• Where to find matching gifts to double your impact
• Why ambassadors play a key role in the success of your Giving Day
• …and so much more

Do you need help determining whether a Giving Day is right for your organization? Let our team help you plan and execute an event that
will bring in new dollars and new givers.