Jennifer Perrow, CFRE Senior Generosity Strategist
Q: What’s one of the best strategies to acquire, retain, and steward donors?
A: Giving Days
In this video, Senior Generosity Strategist Jennifer Perrow joins Jessup University’s Senior Director of Advancement, David Pineschi, for a great conversation about Giving Days and why they need to become a staple in your Annual Fund program.
You’ll learn:
• How to creatively communicate with givers in the weeks leading up to Giving Day• Where to find matching gifts to double your impact
• Why ambassadors play a key role in the success of your Giving Day
• …and so much more
Do you need help determining whether a Giving Day is right for your organization? Let our team help you plan and execute an event that
will bring in new dollars and new givers.
![Beyond Fundraising: Helping People Be Generous [Podcast]](https://blog.generis.com/hubfs/Blog%20Graphic%20-%20Financial%20Literacy%20%26%20Generosity.png)
