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Giving Day: A Staple to Your Annual Fund Program
Apr 21, 2021
3 min read
Jennifer Perrow, CFRE Senior Generosity Strategist
Q: What’s one of the best strategies to acquire, retain, and steward donors? A: Giving Days
In this video, Senior Generosity Strategist Jennifer Perrowjoins Jessup University’s Senior Director of Advancement, David Pineschi, for a great conversation about Giving Days and why they need to become a staple in your Annual Fund program.
• How to creatively communicate with givers in the weeks leading up to Giving Day • Where to find matching gifts to double your impact • Why ambassadors play a key role in the success of your Giving Day • …and so much more
Do you need help determining whether a Giving Day is right for your organization? Let our team help you plan and execute an event that will bring in new dollars and new givers.
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