Generis Blog

Giving Day: A Staple to Your Annual Fund Program

Written by Jennifer Perrow | Apr 21, 2021 1:00:22 PM


Jennifer Perrow, CFRE Senior Generosity Strategist

 

Q: What’s one of the best strategies to acquire, retain, and steward donors? 
A: Giving Days

In this video, Senior Generosity Strategist Jennifer Perrow joins Jessup University’s Senior Director of Advancement, David Pineschi, for a great conversation about Giving Days and why they need to become a staple in your Annual Fund program.

You’ll learn:

 • How to creatively communicate with givers in the weeks leading up to Giving Day 
 • Where to find matching gifts to double your impact
 • Why ambassadors play a key role in the success of your Giving Day
 • …and so much more

 

Do you need help determining whether a Giving Day is right for your organization?  Let our team help you plan and execute an event that
will bring in new dollars and new givers.