Is your organization on the right path? Do you have a clear roadmap for success, and are you effectively engaging your donors along the journey?
Strategic planning is essential for any organization’s growth and impact. However, waiting for a flawless plan before engaging and nurturing your donors can lead to missed opportunities. On the flip side, even the best vision and strategy can fall short if you aren’t connecting with your donors and they aren’t connecting with your vision.
You can—and should—start building relationships with your donors, even if you don’t have a strategic plan in place. Your organization can move forward without flashy marketing materials, fancy graphs, or detailed timelines of your past results and future goals.
Big picture plans are vital to an organization, but generating them can’t delay your team from identifying and connecting with potential or current donors.
To create these meaningful connections, start by focusing on three key building blocks:
By focusing on these strategies, you’ll keep your donors engaged and motivated, helping to fuel your organization’s future—regardless of how quickly or slowly you’re moving forward. Strategic planning is essential, but it won’t automatically drive donor engagement. That’s a job that requires ongoing effort and attention.
So, don’t wait for the perfect strategic plan to start building relationships. Engage with your donors today, wherever you are in the planning process. This proactive approach will serve your organization well as you move confidently into the future.