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Three Major Gift Program Mistakes To Avoid

1 min read
Mar 23, 2021 12:02:51 PM

You need effective, sophisticated and actionable ideas for your major gifts program that are realistically possible even in the busiest and smallest Development Programs.

Dr. Mark Dillon, Jeff Hensley, CFRE, and Kim Jennings, CFRE, Generis consultants who work with schools and organizations across the country, offer you this brief discussion addressing three of the most common mistakes they’ve seen, and arm you with adjustments and tips you can use to start strengthening your major gifts program immediately.

In this video you will learn:

  • Realistic tips for planning a major gifts program
  • The importance of a 12-month plan, with tips on making one
  • A modeled thoughtful, winsome major gift ask

Whether you need to take your major gifts program to the next level or you need to create one from scratch, this video is for you!


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Our team of strategists is experienced in serving schools and organizations of all sizes to fortify their existing program, take their program to the next level, or develop a new one from scratch. Wherever you are in developing your Major Gift Program, we are here to help! 

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