11 Common Mistakes in a Church Capital Campaign. (Part Two)
In working with more than 13,500 churches since 1989, we have seen steps and patterns repeated that end up limiting church capital campaign results. Our team of 30+ navigators has compiled this list of the 11 most common mistakes in a capital campaign to help you be more prepared in your next capital initiative:
6. A Project That Doesn’t Make Sense: Church leaders can unknowingly craft projects that seem right, but that to many potential givers, seem unwise, too expensive, not the right solution to the obvious need, or as not allowing the congregation to gain ownership in the project. A successful church knows how to reveal the project and build momentum. Unsuccessful campaigns push the project onto the congregation or try to force a project without skillfully getting feedback and buy-in first.
5. Not Knowing Your Giving Data and Trends: Many campaigns are built upon incorrect beliefs about church giving patterns. Most churches do not take the time to review their giving in meaningful examination. An in-depth review of your giving can reveal how giving is actually taking place. Most cursory data reviews executed by the church yield false positives, and then can position your campaign for failure before you even begin.
A Church Capital Campaign can be a daunting task to accomplish, especially if attempted by yourself. Why not have an experienced guide to help you avoid the common mistakes churches make?
At Generis, we have worked with over 13,500 organizations and have helped them raise more than $17 billion dollars for Kingdom expansion by accelerating generosity through coaching and capital capital campaigns. We would love to have a conversation with you to hear how we can help your vision become a reality.